Over the years, Facebook has been embroiled in all kinds of scandals and controversies, but yet no matter what the company has done to try and mitigate or correct those mistakes, the public perception of them is definitely not where it used to be. However, moving forwards, it seems that Facebook will have a new approach.

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During Facebook’s earnings call with analysts, the company’s CEO Mark Zuckerberg revealed that the company had a new goal, and that was that they wanted to be understood, even if it doesn’t necessarily mean that they will be liked in the process. According to Zuckerberg, “People need to know where you stand,” which he believes will help with them being trusted.

The CEO was quoted as telling analysts, “One critique of our approach for much of the last decade was that because we wanted to be liked, we didn’t always communicate our views as clearly because we were worried about offending people.”

That being said, despite everything that has happened and with all the controversies surrounding the company, it seems that Facebook has managed to beat expectations. According to Debra Aho Williamson, a principal analyst at eMarketer, “This is a company that has shown that it can withstand ongoing criticism of its practices and yet still pull out gains in both revenue and users.”

Filed in General. Read more about . Source: edition.cnn

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