google play storeCompanies like Apple and Google charge developers a fee for selling apps, in-app purchases, and subscriptions made through their respective app stores. For a while, developers didn’t really have a choice, but in recent years, more and more developers have started speaking up and complained about the cuts that these companies took from them.

For the most part, this cut was around 30%, but Google has recently announced some changes to the fees they’ll be taking from subscriptions, where the company will essentially be halving it where it will now just be a 15% cut. Google notes that previously they did offer developers a 15% cut, but that’s only if a user were to have a recurring subscription of 12 months. These changes are expected to come into effect in January, 2022.

However, according to Google, “But we’ve heard that customer churn makes it challenging for subscription businesses to benefit from that reduced rate. So, we’re simplifying things to ensure they can. To help support the specific needs of developers offering subscriptions, starting on January 1, 2022, we’re decreasing the service fee for all subscriptions on Google Play from 30% to 15%, starting from day one.”

We imagine that this move isn’t completely altruistic. While it is great for developers who wish to utilize the Play Store, it also helps Google in the eyes of regulators where it might prove that Google is willing to make concessions and could help them avoid further scrutiny and lawsuits, but either way, it’s not a bad change.

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