At MWC 2026, NTT Docomo demonstrated SyncMe, a personal AI agent designed to learn from a user’s habits and proactively suggest information or actions. The service acts as a persistent digital companion connected to the user’s Docomo account and everyday data signals.
Unlike traditional assistants that rely heavily on prompts, SyncMe is designed to anticipate needs and surface recommendations before the user asks. The system runs through a smartphone app and uses a combination of behavioral signals, user inputs, and contextual data to understand preferences over time.
During the demo at the NTT booth, staff explained that SyncMe can build a user profile by connecting to the Docomo account history, which may include long-term usage data, payments, and location patterns. Because many Japanese users have maintained the same account for years, the system can use that history to infer interests and routines.
The platform also allows users to provide short-term context signals, including images. For example, if the system receives multiple photos of museums, it may infer that the user enjoys visiting museums and tailor suggestions accordingly.
The goal is to enable proactive recommendations rather than simple chatbot responses. In the demo scenarios described by the team, the assistant could suggest exhibitions when traveling to a new city or surface activities that align with a user’s interests. One example mentioned was detecting a user’s interest in basketball and recommending a Lakers game if they are in Los Angeles.
Recommendation demo, photo translated into English – the app is only in Japanese
SyncMe Recommendation demo, original photo in Japanese -today, the app is only available in Japanese
Docomo also presented SyncMe as a platform for multiple AI agents. Each user starts with a base personal agent, but additional specialized agents may be added depending on interests or services. These agents could be tied to specific domains such as travel, entertainment, or brand partnerships.
The service follows a freemium model. The core agent is expected to be available free for Docomo customers, while premium features or partner integrations could unlock additional capabilities.
According to the briefing at the booth, SyncMe is currently in beta in Japan and expected to roll out more broadly in the coming months, initially targeting Docomo users.
The concept reflects a broader industry trend toward agent-based AI systems that act on behalf of users rather than simply respond to queries. For telecom operators like NTT Docomo, it also represents an opportunity to build new services on top of the large amount of contextual data already available through their customer relationships.
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