We all know that Nokia is going to release a number of Windows Phone-based devices this year, and we’ve already seen some leaked adverts for its upcoming phones but it looks like there is a lot more to come. It has been reported by Mobile Today that Microsoft will be spending £28 million ($44 million) to promote its upcoming Windows Phone devices. £20 million will be headed to Nokia, while the remaining £8 million will be going to Samsung.
It wasn’t specifically mentioned what the money will be used for, but we can expect a lot of publicity for Windows Phone to appear in the coming months. After Windows Phone’s initial launch failed to make a massive impact the first time around, let’s hope the recently released Windows Phone 7.5 (Mango) will leave a lasting impression this time. What do you think? Is marketing important, or should companies just focus on making good devices and let them speak for themselves?
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