Well, after all the attention being focused on Research In Motion’s (RIM) naming convention for the upcoming BlackBerry operating system, with BBX taking top spot due to the Roman numeral system, it seems that RIM had to go back to the drawing board, or at least, settle for a more mediocre, albeit accurate moniker – BlackBerry 10. Kiss goodbye to BBX then, and the entire setup is not all that surprising since BASIS, the company who wanted to bring RIM to court for a trademark infringement when it comes to the use of their BBX name, managed to pick up a restraining order against RIM so that BBX remains the exclusive right of BASIS, and cannot be used by anyone else.


You know what the bard said – a rose, by any other name, would smell just as sweet. I guess the bigger concern for everyone else would be when BlackBerry 10 will be released to the masses (and in good working order, too) rather than what one names it as.

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