Today, Dish Network has just released a new cool feature for its digital video recorder that automatically removes commercials from shows aired by major broadcasting networks, hence, threatening to seriously cut billions of dollars in advertising. The Auto Hop feature allows customers to skip all commercials for most recorded primetime HD programs shown on ABC, CBS, FOX and NBC when viewed the day after airing. Vivek Khemka, Vice President of DISH Product Management, said that the Auto Hop capability of the Hopper is a revolutionary development that no other company offers and it’s something that sets Hopper above the competition. “Viewers love to skip commercials,” Khemka added.
Auto Hop is an extension of the Hopper’s PrimeTime Anytime capability, an exclusive feature that allows viewers to record all of the primetime TV programming on ABC, CBS, FOX and NBC in HD. The Hopper automatically stores these shows for eight days after they have aired, creating an on-demand library of approximately 100 hours of primetime TV shows, and making it easy to access episodes from last night, or last week. Auto Hop works with most shows recorded using PrimeTime Anytime. Viewers can watch shows with the option to use Auto Hop. The only thing though is that Auto Hop will not work when it comes to live broadcasts.
“The magic of PrimeTime Anytime is that it allows DISH subscribers to catch up on all primetime shows, including episodes recorded over the past week and recommended by friends, family, and co-workers after they’ve already been broadcast. With Hopper, you have access to all primetime HD programs broadcast by the four major networks. Now you can watch many of those shows commercial-free with Auto Hop,” Khemka said. To learn more about Dish’s Auto Hop feature, you can visit their site here.