Google does seem to be on the move at all times in order to improve their search engine capabilities, and their latest efforts have culminated in the Knowledge Graph which is said to “help you discover new information quickly and easily.” For instance, if you were to take a search query (“Taj Mahal” in this case), the traditional method for over 40 years would be to match keywords to queries, but times have certainly changed the landscape of search. Some might think of the Taj Mahal as one of the world’s most beautiful monuments, others see it as a Grammy Award-winning musician, while those who love games of chance would have their minds move in the direction of a casino in Atlantic City. How about your recent trip to an Indian restaurant of the same name? Google acknowledges the variance in such a search term, and has released the Knowledge Graph which “understands real-world entities and their relationships to one another” – in other words, things and not strings.

The Knowledge Graph will let you search for things, people or places which Google is aware of, encompassing landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, and works of art amongst others, giving you instant information on the most relevant results for your query. In short, it is helping the search engine think more along the lines of a human being. How has Knowledge Graph changed the way you look for things online?

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