Usually you don’t see many game console startups as the video game industry is very difficult to break into (the barrier of entry is in the billions of dollars), but we can’t help but take interest into this particular one. Ouya is a $99 Android gaming console that you can hook up to your T.V. Ouya is just a concept at this point, but it was designed by famous designer Yves Behar, who also designed the Jawbone Jambox and One Laptop per Child.

The idea behind the console is that there will be large free developer ecosystem, meaning that any developer will be able to publish games, claim the listing, and all games will be free to play. Also every customer who buys a unit will get a dev kit thrown in as well.

Ouya has a long list of supporters besides Yves Behard which includes Ed Fries, former VP at Microsoft, and Julie Uhrman from IGN who is founder and CEO of the company. Ouya has the potential to be successful with its cool design/concept and long list of supporters. If they threw in some streaming abilities too, it would definitely increase its popularity.

We’ll keep you updated on Ouya as more info becomes available. What do you think of it? Would you be interested in buying a game console such as this over a new 360 or PS3? Let us know in the comment section below.

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