This summer’s main sporting event that will be watched by billions around the world would be the London 2012 Olympics, and thanks to the advancements made in technology, we have since moved on from High Definition broadcasting to 3D High Definition live streams. This will be made available to nearly 80% of US TV households in the US thanks to the joint efforts of NBC Olympics and Panasonic, where they will work hand in hand with AT&T, Cablevision, Comcast, Cox Communications, DirecTV, Time Warner Cable and Verizon amongst other cable, satellite and telco providers to deliver 3D Olympic Games coverage right to your very doorstep.

Later this month, the 3D broadcast of the games can be accessed by subscribers of MVPD’s (multichannel video programming distributors) who as of press time, make up nearly 80% of US TV households. This daily 3D programming is not live though, but rather, will be shown on next-day delay. Approximately 242 hours of the 3D broadcasts are said to be distributed through the Media Center. I cannot wait for the day when live 3D broadcast of sporting events will happen in Full High Definition glory on such a global scale though, leading us to ask the question – what’s next after that? [Press Release]

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