As noted in our review, the iPad mini is simply a smaller iPad with some of its specs akin to the iPad 2. In spite of Apple’s effort in launching a smaller tablet at a cheaper price, many are still hesitant to buy one, probably because the idea of an iPad mini hasn’t fully settled in yet. In a bid to win customers, Apple has just published two new adverts today that are highlighting iBooks and iPhoto.


The ads basically shows an iPad mini and an iPad sharing one half of the frames, with the iPhoto ad (seen above) pointing out the basic editing features of the iPad mini. The iBooks ad, on the other hand, basically shows the similar functionalities of the app on the two tablets. But what’s more interesting is the caption that reads, “Introducing iPad mini. It’s every inch an iPad.” The background music, by the way, is Bobby Darin and Johnny Mercer’s “Two of a Kind” classic. The second ad follows after the break. 

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