Just a month after its official launch, Microsoft’s latest operating system, Windows 8, has already sold 40 million. And that number is growing. Announcing the milestone via Microsoft’s Windows blog, the company says that Windows 8 is also outpacing Windows 7 in terms of upgrades. “The journey is just beginning, but I am pleased to announce today that we have sold 40 million Windows 8 licenses so far,”said Tami Reller, Chief Marketing Officer for Windows.

Microsoft’s announcement today will not only bring in more Windows 8 users, but it will also attract more developers to build apps that are compatible with the new platform. So far, the number of apps on the Windows Store is increasing steadily, with over 20,000 apps this week. Microsoft plans to up the ante to 30,000 apps by the end of the year. Microsoft adds that some apps in the Windows Store are already earning as much as $25,000. That’s because developers can keep the 80 percent of the revenue they make from the downloads.

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