The camera market is pretty competitive these days and if manufacturers hope to stay ahead of each other, they will have to come up with something innovative. That being said, the folks at Sony Alpha Rumors have received a tip from one of their highly trusted sources who has informed them that Sony has a “mysterious” new camera coming in 2013. Unfortunately apart from that tip, the source did not reveal any of the details of the alleged camera, except that this will be a camera that we have yet to see being done by other camera manufacturers. Sounds pretty promising assuming it is true. This mysterious camera is scheduled for a 2013 release so could we be seeing it announced at CES 2013? Either way since there’s really not much to go on, it’s hard to speculate at what it might be, but what do you guys think Sony could have up their sleeves that will set them apart from everyone else?

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