The Samsung Galaxy S4 is slowly making its way to U.S. carriers in the coming weeks as a number of them have already started slashing the price of their in-stock Galaxy S3s in preparation, and today, we’re starting to see a number of commercials starting to roll out promoting the “next big thing.”

The 60-second U.K. ad focuses primarily on the Samsung Galaxy S4’s hardware by showcasing the device in many, many, many angles with extremely dramatic music playing in the background. Once the introduction of the product is over, Samsung highlights a number of the Galaxy S4’s features such as its dual-shot mode where you could throw your face anywhere within a photo by using both of its rear-facing and front-facing cameras. They also highlight the S4’s Air View and its Photo Album.

Three additional shorter commercials have also been spotted showcasing additional features the Galaxy S4 has, such as its Sound Shot, Group Play and S Translator features. After seeing all of Samsung’s commercials, we have a feeling the company really did mean they wanted to sell 10 million Galaxy S4s after they’re released.

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