It was this past winter when we learned Facebook was preparing to launch video ads within its News Feeds. The new ads were originally expected to roll out in April, but we’re sure you’ve noticed by now there aren’t any video ads on your Facebook News Feed.

According to a report who is citing sources familiar with the product, Facebook has pushed back the introduction of its video ads being included in News Feeds until later this fall. The video ads were expected to launch this past spring, which was then pushed back to summer, and now, its tentative release is expected to occur in the fall.

The reason for the delay is reportedly due to a number of new features Facebook wants to release in addition to its video ads, which currently require more software development. Facebook sales executives would prefer to release its video ads as it currently stands to then add new features later, but as of now, it looks like the software developers are winning this inevitable tug-of-war.

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