We hear this phrase every year when Apple launches a new iPhone, every launch seems to break all previous records, essentially becoming the most successful launch ever for the company. The phrase has been thrown around this year even before Apple has unveiled its next generation iPhone. Analyst Trip Chowdhry, MD Equity Research at Global Equities Research, claims that the iPhone 5S launch will set a new record for Apple. It is worth noting that Apple’s share price has been steadily increasing over the past few weeks as anticipation builds for the new smartphones, expected to be announced next month. It appears that Wall Street has faith in Apple’s upcoming smartphones.
He also weighs in on the much rumored low cost iPhone. Chowdhry’s research reveals that customers in markets such as India, Malaysia and Thailand opt for cheaper Android smartphones as opposed to the expensive iPhones. He believes that by releasing a low cost iPhone Apple would be able to rope in a sizable number of these customers and establish a footing for itself in the mid-range smartphone market. Both new iPhones are expected to be unveiled on September 10th, it is believed that the smartphones will be released in the market towards the end of the month.