It was on the 6th of August that we brought to you word on Yahoo working on a corporate logo revamp, where they will go through 30 days of different concepts before settling on the final version. Well, time certainly passes by quickly – all too fast for some, and here we are a month later with word that there is a new Yahoo logo which will reflect the company’s new look.

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In fact, since last night onwards, the new Yahoo logo will start to appear across Yahoo properties on a global scale. This logo has been described by Yahoo to help them stay “true to our roots (whimsical, purple, with an exclamation point)” and yet will embrace “the evolution of our products.” What do you think of the new Yahoo logo – is it a hit or a miss in your books? In the meantime, you can always check out the video above to know about the craft behind the logo. How often do you think that companies ought to change their logo, and is it really necessary to do so if you are going great guns? One thing is for sure, we would be more than interested to check out whether Apple would change their logo, and if so, what will it look like? [a href=”http://yahoo.tumblr.com/post/60332693287/introducing-our-new-logo” target=”_blank”>Press Release]

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