Nokia Music, a music app that the Finnish manufacturer had released for Windows Phone, has received a major update today which also rebrands it. The app is now called Nokia MixRadio. Its basically a subscription free music streaming service that doesn’t taint the user experience with advertisements. It doesn’t come as a surprise that Nokia has focused on personalized radio, that certainly seems to be a point of focus for music streaming services these days.

Nokia MixRadio app only works with Windows Phone 8. That said, it has an all new look with emphasis on making it easier for users to find music that they never would have found had it not been for MixRadio. It offers access to over 18 million songs and contains more than 150 playlists personally curated by the company’s “mixologists.” Users can download up to four playlists for free, these can played even without an internet connection. Those who want unlimited downloads can subscribe for premium features by paying $3.99 per month. Play Me is a feature that learns the user’s listening habits and creates a constant stream on music based on that, it gets better with every listening session. Nokia MixRadio is available as a free download from Windows Store, the app is exclusive to Lumia smartphones compatible with Windows Phone 8.

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