spotify-24-million-active-6-million-payingAs we reported the other day, Beats is looking to launch their own streaming service and that will be happening on the 21st of January. With Beats coming into the picture, this means that other streaming services like Spotify and Pandora will be facing a new competition and not by some unknown company, but by Beats who helped create the popular and iconic Beats by Dre headphones worn by celebrities around the world. Perhaps looking to entice customers over onto their platform before Beats makes its debut, Spotify has announced that they will be removing the cap for ad-free songs. Prior to this, Spotify listeners would only be granted a limited hours of ad-free music after a 6-month trial period, but it looks like they got more aggressive and have removed it completely.

Granted Spotify will most likely lose some money during that period of time, although some believe that this is just a short-term loss and that holding on to loyal customers will probably pay off for the company in the long run. It also makes Spotify’s services more attractive by comparison, especially since Beats Music will not offer a free tier after its 7-day trial, meaning that for the casual listener, Beats Music will not be for them. In any case if you were looking for a reason to get on board Spotify, now’s as good a time as any to do so.

Filed in Audio. Read more about .