Wax_visu_noir_tight[1]The Wiko WAX is a European (French) smartphone that is the first Tegra 4i powered handset on the continent. The just launched here at Mobile World Congress in Barcelona. As expected, the WAX is a mid-range handset that is exactly what Tegra 4i was built for. It features a 4.7” display (720p), a 8 Megapixel Camera and a relatively plain design.

In some ways this is quite representative of the affordable no-brand phone that are starting to pop worldwide and these new players are having a very tough time to differentiate their phones from the myriad of others in an extremely competitive market.

And that’s where NVIDIA can help: with apps like TegraZone that features games optimized for the Tegra chips, Wiko can have access to a number of games with exclusive features. At the moment, the specifications are not known, but in that space, I would be shocked if there was something impressive about them: it’s all about cost and affordability in that space.

If you are not familiar with Tegra 4i, it is a quad-core processor which is less performant than the NVIDIA Tegra 4 high-end processor. However, costs much less and comes with an integrated 4G LTE modem. If you want to know more, read my complete overview of Tegra 4i.

Filed in Cellphones. Read more about and .