Consumer interest and subsequent demand for a product can be quite fluid. The market can be swayed by new competitors offering more bang for the buck as opposed to their rivals, whereas for some its a matter of brand loyalty while some just want to stick with the product that has always worked for them. As the crop of new Android flagships gets ready to hit the market, its worthwhile to judge what the existing iPhones’ perception is in front of consumers. It appears that many prospective smartphone buyers still prefer the iPhone 5s as opposed to its unapologetically plastic sibling, the iPhone 5c.
The results come from a poll conducted by Gene Munster, a well known analyst at Piper Jaffray, with over 1,003 customers being polled. 33 percent of all people polled said that they would still go for an iPhone 5s, a nominal decline from 35 percent wanting an iPhone 5s in December. Munster says that this poll reveals the iPhone 5s has “staying power.”
On the flip side, the iPhone 5c isn’t doing too well. Even after launch it was overshadowed by the iPhone 5s, which customers preferred more due to premium build materials as well as the new Touch ID fingerprint sensor. Munster’s poll reveals that iPhone 5s is “fading from its already lower position in consumers’ minds.”