Late last year Apple released iTunes Radio, its first free ad-support music streaming service. iTunes Radio is only available in select markets right now, Apple has been taking its time in expanding it outside the U.S. Recent reports indicate that Latin America might be the next destination for this service. Before that happens, it is likely that iTunes Radio UK release will take place first.

It was reported back in October last year that iTunes Radio will be launched in the UK come “early 2014.” The first few months of 2014 have already passed and so far the service hasn’t gone live across the pond. A new report reveals that Paul Wright, Apple’s director of iAd based in London, is meeting with media marketing agencies in the country to discuss advertising on iTunes Radio.

Getting advertisers on board the iAd platform for iTunes Radio hints at a possible launch in the near future. Another major indicator of the impending launch is the fact that users have seen iTunes Radio appear sporadically on their devices in the UK. Since iTunes Radio heavily depends upon ad revenue to keep the music playing, it makes sense for Apple to secure ad dollars prior to launching the service. Apple has not commented on this report, so an exact launch date is not yet known.

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