sony-4k-tvIf there is an area that Sony is known for, it would be their Bravia lineup for televisions, which has typically produced some pretty impressive images. However Sony has been steadily losing ground to companies such as Samsung and LG, and it looks like they could be changing their strategy in order to remain relevant.

In a recent report by Japanese business news publication, Nikkei, they are claiming that Sony has reportedly put development of their OLED television sets “on ice”. Instead, Sony will be focusing on creating 4K-related products. Apparently Sony believes that the demand for 4K devices will outpace that of OLED TVs.

Previous reports have suggested that Sony has lost as much as $7.8 billion over the past decade in its television business, which might be the reason why Sony could be choosing to go a different route instead of trying to keep up with the competition from the likes of Samsung and LG. Perhaps capitalizing early on the 4K market could allow Sony to establish a foothold and prepare themselves for the impending demand of such devices.

As it stands, Sony commands about 20% of the value of all shipments of 4K televisions back in 2013, according to Nikkei. We suppose this is reason enough for Sony to continue heading in that direction and could prove to be another source of revenue for the company. What do you guys think of Sony’s new strategy?

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