T-Mobile has been pretty aggressive the past year or so, making some big strides and announcing some pretty controversial deals for their customers, all of which have succeeded in getting the carrier’s name splashed across headlines on the internet. This has usually taken place in the form of their Uncarrier announcements, and it looks like T-Mobile is preparing for yet another one.
The carrier has recently started sending out invites to Uncarrier 5.0 which they have announced will be taking place on the 18th of June 2014 in Los Angeles. Apart from the tagline which reads, “We don’t play it safe and sound,” not much is known about what T-Mobile plans on announcing. So far T-Mobile has revealed some pretty aggressive plans, such as eliminating the need for contracts, and giving customers free data for life.
With Uncarrier 4.0, T-Mobile made the surprising decision to offer to pay customers to switch to T-Mobile. This came in the form of T-Mobile offering to pay off the early termination fees for customers who were coming from other carriers, and offered to pay as much as $650 per line. AT&T had attempted a similar offer but was capped at $450, making T-Mobile’s offer $200 juicier.
All these aggressive moves have worked out in their favor, as the carrier has seen a growth in their subscriber base, but it did come at a cost as T-Mobile did post a loss in the first financial quarter, despite the increase in revenue. Will the carrier’s Uncarrier 5.0 reveal even more aggressive and controversial approaches in the carrier industry? We guess we’ll just have to wait and find out.
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