tescoTesco, for those unfamiliar, is a supermarket chain that’s pretty popular in countries like the UK and some parts of Asia. However it seems that the company will not be limiting itself to just selling groceries as they have recently announced their plans to launch an Android smartphone of their own.

This is also not Tesco’s first foray into the digital world as it was back in 2013 that the company launched their own lineup of tablets called the Hudl. Perhaps gaining more confidence after selling over 500,000 units of their tablet, they have decided to take on smartphones as well. This was confirmed by the company’s chief executive, Philip Clarke, during an interview with BBC Radio 5.

The exact specifications of Tesco’s upcoming smartphone remains unknown, but according to Clarke, it will have specifications that will be comparable to that of the Samsung Galaxy S5. Pretty bold claims, which has us wondering how much Tesco plans on charging for it. After all the Hudl tablet was priced somewhat affordably at £119, so assuming the smartphone will pack higher-end specs, customers should expect a higher price as well.

The device will come preloaded with Tesco’s services and is expected to see a release by the end of the year. Clarke has also confirmed that the Hudl tablet will also be getting an upgrade in the form of the Hudl 2 which will be released this September.

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