Earlier in the week Apple confirmed that it is stopping development of Aperture for OS X. This is being done due to the introduction of the new Photos application and iCloud Photo Library, shown off at WWDC 2014 as apart and parcel of OS X Yosemite. Those who used Aperture might now look to other software even though Apple might believe they have no need to. Adobe seeks to bring the professional Aperture users into the fold of its software.

Soon after Apple’s confirmation Adobe released a statement recommending an “Aperture or iPhoto customer looking for change” to try out its new Creative Cloud Photography plan that was announced last week, or its standalone Lightroom application for desktop as an alternative.

Adobe also said that it is “doubling down” on its investment in Lightroom and the new Creative Cloud Photography plan and that users can expect to see a “rich roadmap of rapid innovation for desktop” in the near future. It reiterates commitment to the iOS and OS X platforms and says its dedicated to helping iPhoto and Aperture users “migrate” to its solutions available across desktop, mobile and the web.

Even though it has ended development for Aperture, Apple reassured users that other professional applications such as Final Cut Pro and Logic Pro are not going anywhere.

For Adobe though this is a great opportunity to capitalize on Aperture’s demise and bring countless new users to its software.

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