This year’s almost half over and BlackBerry has got nothing to show for it. Since its management shakeup last year the company has focused on its survival and hasn’t really competed in the cutthroat smartphone market. Instead of launching a high-end device this year it put its future in the hands of the Z3, a low-end smartphone developed in collaboration with Foxconn. BlackBerry Z3 was off to a good start in Indonesia, a country for which this device was exclusively developed and now it looks like the company might be spreading the love.
Even though it was launched as an Indonesian-exclusive the company never said that it wouldn’t make its way elsewhere. We actually heard last month that the Z3 might make its way to Malaysia and India, two emerging markets where BlackBerry still has a considerable userbase. Plus the device’s low price point could ensure that it gets good traction in the market.
The Times of India is now reporting that invites are being sent out in India for an event on June 25th where BlackBerry is supposedly going to launch the Z3. The scribe says that it will be priced close to $200, fitting comfortably against the wide range of Android devices available from both global and local manufacturers.
There has been no confirmation from BlackBerry about the expansion but since June 25th isn’t that far off we’ll find out soon enough any way. The company also said that a 4G LTE compatible variant might also make its way Stateside in the future, perhaps customers would look at it as a viable low-cost alternative to Android phones as well.