This company has only been around for four years yet it has emerged as one of the strongest smartphone manufacturers in China. On sheer sales volume alone it has left some of its biggest rivals behind. Xiaomi looked to replicate that success with its new tablet the MiPad which some say has been positioned as a possible rival for the iPad mini with Retina display from Apple. The company now claims that in under four minutes after the tablet went for sale it moved 50,000 units of the MiPad tablet.

It can safely be assumed that Xiaomi meant that it sold 50,000 units in China. Even though the company has extended its reach to other markets and has started selling there, such frenzy from customers can for now only be witnessed on its home turf.

Like it does with its smartphones Xiaomi has packed in powerful hardware while keeping the price very competitive. This makes the MiPad a compelling choice for anyone in the market for a new tablet. The MiPad has a 7.9-inch 2,048×1,536 pixel resolution IPS display. Under the hood there’s a NVIDIA Tegra K1 processor with 2GB RAM and at least 16GB of onboard storage with support for microSD cards.

With an 8 megapixel rear and 5 megapixel front camera as well as a 6,700mAh battery the MiPad is available in five different colors and retails for roughly $240 in China. Xiaomi may very well offer it in other markets as well.

It may be a worthy iPad mini competitor but its far from eclipsing Apple’s global tablet sales. Perhaps it may be able to give the iPad mini a run for its money at least in China, that seems to be the ultimate objective anyway.

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