BlackBerry has largely played it safe this year. It didn’t try to bounce back in the device market early on when it was still trying to fix its financial woes. Instead the company teamed up with Foxconn to release a low-end device aimed squarely at emerging markets. Thus the BlackBerry Z3 was born and it started off its journey from Indonesia. After a launch that was off to a “good start” in Indonesia the company expanded it to other similar markets. The next stop for BlackBerry’s low-end device is Singapore.
In these parts of the world the BlackBerry Z3 has been dubbed a success. Its $200 price point is attractive to those who are just looking for a decent smartphone, and it certainly doesn’t hurt the device’s software is capable of running Android applications.
BlackBerry CEO John Chen said last month that the Z3 has been “extremely well received” in key emerging markets, adding that there is consistent strong demand for the device. While Singapore may not purely be the type of market the Z3 was initially intended for, seeing as how its more developed and affluent than the rest, the company may lean on the fanbase that already exists down there.
The BlackBerry Z3 has a 5-inch 540×960 pixel resolution display, a Snapdragon 400 processor with 1.5GB of RAM and 8GB internal storage. The HSPA compatible device is priced around $200 to compete with Android smartphones in the same league and it appears to be holding its own very well against them.