There has been a lot of speculation in the online media recently regarding the future of Beats Music. Some believe that Apple is going to kill the service and incorporate it in iTunes instead, others expect a major rebranding with a cut in the subscription fee. While we wait for that to happen a new partnership has been announced today which brings Beats Music to Wi-Fi enabled aircraft of Southwest.
This partnership will allow passengers on Wi-Fi enabled Southwest aircraft to stream a variety of music from Beats Music which will be offered through the Southwest entertainment portal. Music will be handpicked by Beats Music curators and it will include hundreds of playlists of varying genres. Access to the service in-flight will be courtesy of Southwest so passengers won’t have to pay for streaming music.
Passengers will be able to access Beats Music through their own devices via the Southwest entertainment portal which is compatible with major platforms and mobile devices, including iOS and Android, as well as most popular web browsers. The airlines promises a “seamless and superior quality playback.”
This partnership enables Apple to get more people to experience this music streaming service and hopefully some of the will join up as full paying subscribers. As far as Beats Music’s future is concerned, there’s no concrete information on that front as of now.
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