It was reported yesterday that Apple is thinking about shutting down Beats Music and incorporating its streaming end of things into iTunes. The logic provided was believable, Apple already has a streaming service in iTunes and it doesn’t make sense for it to run two similar services. Apple rubbished the report by saying that it was “not true,” but didn’t go beyond those two words. Then a report suggested a possible rebranding of Beats Music, which is now believed to be unveiled in February.
The word on the street right now is that Apple is certainly going to rebrand Beats Music but the actual streaming component isn’t going to be shut down. Its possible that Apple will create a unified music streaming service and launch it under a completely new brand, exactly what its going to be remains a mystery for now.
Re/code’s John Paczkowski reports that industry scuttlebutt points towards a possible February 2015 release for the rebranded Beats Music. Presumably Apple will time the announcement with one of the biggest nights in music, the Grammy Awards, which will take place on February 8th, 2015.
There no specifics available as of now regarding the new branding for Beats Music and what subscription plans will be offered once the service goes live. Apple has not commented on this latest report as yet.