bn-sync-upBoth Barnes & Noble and NOOK Media have announced that they recently introduced a brand new program that is known as Sync Up, where Sync Up is touted to deliver a rather generous discount when it comes to select eBooks whenever you decide to pick up a paperback copy of the same title, now how about that? I suppose one can somewhat equate this to a kind of Barnes & Noble version of the Amazon Kindle MatchBook program which was first introduced in the year before, albeit it does have its fair share of differences, which we will take a look at right after the jump.

For starters, Barnes & Noble’s program would only “kick in”, so to speak, whenever you purchase books from a physical bookstore. You will need to check out a paperback book that has a B&N Sync Up! bookmark, before showing it off to the cashier in order to obtain an access code which can then let you purchase the eBook over here.

Apart from that, which is a downer actually, would be the fact that the selection of available content over at Barnes & Noble pales in comparison to that over on Amazon, not to mention less than favorable prices. [Press Release]

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