Microsoft’s Xbox One has been trailing Sony’s PlayStation 4 in the market since last year. Both consoles were released back in November 2013 and the PlayStation 4 managed to establish a lead quite early on. It sold ten million units three months before Xbox One though analysts expected Microsoft’s console to make up the gap significantly during the holiday season. The console’s performance over Black Friday 2014 can serve as an indication of what’s to come over the holiday season.
Market research firm InfoScout gathered data from major retailers like Walmart and Target and found that the Xbox One outsold PlayStation 4 this Black Friday, that too by a considerable margin.
Now that might not be because the Xbox One has suddenly sparked a lot of interest. The increase in sales can be attributed to the recent price cut, as well as bundles offered over Black Friday that gave customers an added incentive to go with Microsoft’s console. PS4 bundles were offered as well but Sony hasn’t had to cut the console’s price to drive up sales.
InfoScout’s data shows that Xbox One accounted for 53 percent of all console sales at major retailers during Black Friday, with PlayStation 4 only accounting for 31 percent. Xbox 360 came in third with 9 percent, followed by Nintendo Wii U in fourth with 6 percent and the PlayStation 3 dead last with just 1 percent of the sales.
Even though these numbers show that sales of the Xbox One have picked up, the console needs more than a good day in just one major market to be able to pass PlayStation 4’s sales.