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Smartwatches are here to stay. This is something that the market has accepted and much of the old guard is now looking to join the fray. Last year Withings unveiled a Swiss Made watch of its own, it was actually a smartwatch that costed $350, and was called the Withings Activité. This price point isn’t too enticing as the competition goes for much lower which is why the company has changed gears and unveiled the Withings Activité Pop at CES 2015.

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Don’t expect the Activité Pop to feel as high-end as the Activité primarily because its made out of PVD-coated material accompanied by a silicone strap. The battery is said to be good for eight months, it can resist water up to 30 meters and is a great fitness-tracking smartwatch at just $149.95.

Even though it doesn’t have any of the premium materials all of the fitness tracking features are present. The Activité Pop is capable of tracking sleep, steps and even swimming. It can sync with the Withings Health Mate app to provide all of the data in one place, the app is only available for iOS right now, an Android version is expected to be released in the near future.

Withings Activité Pop will be available in Azure, Sand and Shark Gray colors from Best Buy starting tomorrow.

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