Swatch’s plans for wearables is well-known and to a certain extent the company has already begun to dabble in wearable technology. That being said, it seems that the company won’t simply be dipping its toes into the wearable market. In fact it seems that the company is planning on making quite a splash.
Speaking Tages-Anzeiger (via Engadget), Swatch’s CEO Nick Hayek revealed that the company has multiple smartwatches planned for the near future. According to the translation of the interview that he gave the publication, “Our product is called Touch Zero One and that gives enough room for Zero Five, Zero Nine. The Touch Zero One is not the end of the progression.”
That being said despite the company’s plans for multiple devices, it seems that they won’t exactly be direct challenges to other wearables like the Apple Watch or Android Wear devices. Instead Swatch’s CEO claims that they will be more simplistic in nature as Hayek does not want a “computer for the wrist”.
It is unclear as to what exactly this will entail, but presumably it will be your bare minimal smartwatch where you can tell the time, receive notifications, make mobile payments thanks to embedded technology, but don’t expect it to run all kinds of apps which is what smartwatches like the Apple Watch and Android Wear devices does. Will this work out for the company? We suppose we’ll just have to wait and see.