Google today announced the Accelerated Mobile Pages Project that aims to speed up mobile web, it was first reported last month that Google was working on something along the same lines and now the company has officially launched it. The goal with Accelerated Mobile Pages Project is to significantly improve the performance of the mobile web without having to do away with rich content such as graphics, videos and animations.
The project leans on AMP HTML, a new open framework developed using existing technologies, with the idea being that the same code will work across multiple devices and platforms so content will appear the same regardless of device or platform the user is on.
Google revealed that the first group of publishers who have signed up to be part of this project include WordPress, Twitter, Pinterest, LinkedIn, Chartbeat and a few others. The company will work with others over the coming months to add more features in several areas it will focus on.
This includes content, allowing publishers to put their energies towards creating quality content while sharing components for improved performance and better user experience as well as distribution which uses a new approach to caching that lets publishers continue to host their content while allowing for distribution using Google’s high performance global cache.
Lastly, the project also supports a comprehensive range of ad formats and technologies without detracting from the user experience.