gururi360-1YouTube has launched VR videos recently, but the rise of 360 videos is creating new business opportunities. At Interbee 2015 (Japan), I met with a company that specializes in building 360 and VR tour for various customers such as local government, entertainment venues or even industries. For example, I’ve been told that manufacturing plants “tours” were in very high demand.

The principle is relatively simple: Gururi360 produces a spherical 360-degrees video that can be watched in either 2D (QuickTime VR style) or with a pair of VR glasses, like Occulus. The result is pretty interesting, and Gururi360 has developed an easy user interface for their app: all you need to do is look at specific “trigger spots” to move from one place to the next.

gururi360-2To do this, Gururi360 has put together their own 360 camera rig, which comes with its own workflow. At this point, there are few practical ways for customers to do this themselves, but I wonder how long it will be before some standard solutions using a 360-ready camera with a hosted VR video service like YouTube will make it easy enough. For now, Gururi360 is riding the VR wave.

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