One of the ways Motorola has been trying to differentiate itself from the competition is through customizability, at least as far as physical appearances of their products are concerned. This is done through the Moto Maker website in which users can choose designs like backplates, color accents, and more.
However it is a largely online experience, but it seems that Motorola has decided that they want to take that experience into the real world. Motorola has recently announced that they have launched a boutique store of their own in Chicago. Just like retail stores launched by Apple, Samsung, Microsoft, and the likes, this store will feature Motorola products.
However like we said, the store also brings Moto Maker to the real world. According to Motorola, “We’re transforming Moto Maker from an online design studio to a mini workshop where you can get hands-on with genuine leathers, real woods and a broad-ranging color palette to build a custom Moto X Pure Edition. The possibilities are (almost) endless.”
Motorola will also feature their wearables so that customers can check them out and try them on, and there’s even a mini photo studio where users will get to try out the Moto X Pure Edition’s camera in a more professional setting. There’s even a small section where you get to put the Motorola ShatterShield to the test, how cool is that?!
The shop is located in Chicago for now but it is possible that perhaps in the future, Motorola might expand depending on feedback. For now those living in Chicago can check it out by heading to 108 N. State St. (Suite 140 at Block 37).