It goes without saying that branding is a very important thing for any self-respecting company who would like to ensure that they have a competitive edge over the rest of its competitors. It does not matter where you are on this earth – branding has a role to play, and ZTE of China knows this very well. In fact, they have recently posted a teaser on their Weibo site concerning the Nubia sub-brand, pointing out that the smartphone manufacturer has something interesting up their sleeves – with a very real possibility of a reveal this coming January 5th on their website.
We all know that CES is going to kick off officially for everyone a day after that, so January 5th would be the day before. There should be many people out there who are keeping their fingers crossed that the device in question would be known as the bezel-less ZTE Nubia Z11.
Word on the street has it that the Nubia Z11 will boast of a metal build, where it will come equipped with a 5.2” display alongside QHD resolution (1440 x 2560 pixels), with Snapdragon 820 as the chipset of choice underneath the hood, the Adreno 530 GPU. 4GB of RAM, A 20.7MP camera at the back, a 13MP camera in front, as well as a choice of 32GB, 64GB and 128GB models.