apple musicIs music streaming here to stay? Could it be the next method in which we consume our music? Turns out that it could be because according to a report from Nielsen (via Engadget), it has been revealed that on-demand music streaming nearly doubled for the year of 2015 to 317.2 billion streams.

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Unsurprisingly the report also claimed that downloads and individual song sales actually took a hit, with individual sales dropping by 12.5% and entire albums dropping by 2.9%. Like we said this shouldn’t be surprising. Music streaming is cheaper and it has a flat rate, meaning that for $9.99 a month you can access as much music as you’d like.

This is versus older models where you’d have to pay for individual songs and albums. Now you might think that this is great news for the likes of Spotify and Apple Music, but as it turns out neither of these platforms played that big of a role in helping music streaming grow. Rather it seems that YouTube was what contributed to its growth thanks to music videos.

Engadget notes that this is possibly due to the fact that unlike Spotify or Apple Music where you have to register and own the app for it, YouTube can be accessed anywhere, whether it be via its YouTube app or via a browser.

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