BlackBerry is still trying to compete in the global smartphone market even though its products don’t do as well as the company wants them to do. There’s really no evidence to show that the Android-powered BlackBerry Priv has done wonders for BlackBerry’s market share. However the company now wants to continue down this road, so much so that hardcore fans believe it’s eventually going to bury its own OS. Recent comments from a senior director at a company hint at that possibility.
The Priv is the first Android powered smartphone that BlackBerry has ever come up with but it’s certainly not going to be the last. BlackBerry has already confirmed that another Android device is in the pipeline and will be released soon.
Even though it says that its own BlackBerry OS will receive an update in the coming months that will add security and privacy enhancements, the company is yet to confirm if it’s going to release another BB OS powered handset in the near future.
BlackBerry’s senior director of Asia Pacific product management Damian Tay has said that the Priv is essentially the company’s transition to Android. “As we secure Android, over a period of time, we would not have two platforms, and may have only Android as a platform [for smartphones],” he added.
This goes to show what the ultimate aim might be, to completely adopt Android and try to secure it, while allowing users to have access to all of the apps and services that were never released on BlackBerry’s own OS. Will that prove to be a winning combination or will BlackBerry still find it hard to sell handsets? Only time will tell.