Activision made a major commitment to mobile gaming last year when it announced its intention to acquire King Digital Entertainment, best known for Candy Crush Saga, for $5.9 billion. Activision confirmed today that it has now closed its $5.9 billion acquisition of King Digital Entertainment. King is going to operate independently even though it’s going to be under the Activision banner.
Activision hasn’t really confirmed what it has got planned for Candy Crush or the developer so we’ll have to wait and see to find out what’s in store for King Digital Entertainment and its flagship property.
Candy Crush isn’t the cash cow it used to be, though. According to reports, consumer spending on Candy Crush has dropped as much as 13 percent year-on-year and that it’s possible that spending will fall even further. In 2014, Candy Crush players spent a whopping $1.3 billion on in-app purchases in just one year, back when the game was at the height of its popularity. Back in its heyday, the game was making as much as $633,000 per day.
With this acquisition of King Digital Entertainment, Activision becomes the owner of the Candy Crush Saga and gets an additional 310 million users, and it will certainly to introduce them to some of the other properties that it owns, including the likes of Destiny and Call of Duty.