Videos first arrived on Instagram back in 2013. It proved to be a popular alternative to Vine which still limits videos to six seconds. Even popular Viners began directing their audience towards Instagram to watch longer clips even though the limit was capped at 15 seconds. Instagram users who have always wanted longer videos will be happy to know that the service has enabled just that.
Instagram today announced that users will soon be able to share videos of up to 60 seconds on the popular social network. “This is one step of many you’ll see this year,” says the Facebook-owned company, mentioning that it wants to bring more fun and creative ways to enable users to watch videos on Instagram.
The company says that in the six months alone, the time that people have spent watching videos has increased by over 40 percent, and now that it allows advertisers to post 60 second videos, it’s only fair that it bring the same functionality for all of us.
Instagram also mentions that it’s bringing back the ability to make videos out of multiple clips on the camera roll of your iOS device. This feature will be available later this week as part of Instagram for iOS version 7.19.
As far as 60 second videos are concerned, Instagram says that it has started rolling out this feature today and that it will be available for all of its users in the coming months.