Napster was launched in 1999 and while piracy has always been around. Napster kind of made it easier for the layman to get their hands on pirated music and content without having to try too hard. It was a controversial program and was eventually shutdown. It was later revived although it did not see much success and eventually sold itself to Rhapsody in 2011.Now it looks like Napster will be making a comeback, but not really. It seems that Rhapsody has decided to rebrand itself to Napster and in a post on its website it reads, “No changes to your playlists, favorites, albums, and artists. Same music. Same service. Same price. 100% the music you love. Stay tuned!”
Apparently Rhapsody believes that the Napster name is more synonymous with music than its current name, and we guess to a certain extent there is that history and notoriety that the name Napster evokes when you mention it, assuming that you are old enough to know about it during its prime.
Rhapsody actually rebranded themselves to Napster in Canada back in November 2015, so we’re guessing this change will be on a more global scale. In any case like the post reads, there will not be any changes to the service and features, just the name, but what do you guys think? Do you approve the rebranding exercise?