It is safe to say that Pokemon GO is probably the most popular video game on mobile at the moment. The game itself is free but there are in-app purchases which is how the developers will be making their money, but exactly how much money could the app make? Turns out that they are on track to make a truckload.
While the official numbers aren’t out yet, app analytics company App Annie has suggested that Pokemon GO could be poised to make as much as $1 billion a year from in-app purchases alone, assuming that the company manages to get its server issues under control and manages to roll it out worldwide in a timely manner.
They also state that this is pending the game having more social options and PVP features, thus making the game more dynamic than just players going about catching Pokemon. They also claim that so far the game has managed to generate over $1 million in net revenue and this is despite the fact that Pokemon GO is only available in a handful of countries.
Whether or not this will happen remains to be seen, but so far it does sound like the game is on track. Last we heard, the game managed to increase the value of Nintendo’s shares by as much as 25%, raising Nintendo’s market cap by $9 billion in the process. Other unintended effects include Pokemon songs surging in popularity on the likes of Spotify.