There are many things that one can associate with a brand or company, like how the swoosh is indicative of Nike, or how a red and white combination could be associated with Coca-Cola, and so on. Tech companies like Google and Apple have created fonts for themselves and their products to make it feel more cohesive, and it looks like Samsung will be hopping on that bandwagon as well.

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The company has recently announced the SamsungOne. This is not a new phone, watch, computer, or tablet from the company, but rather it is the company’s official universal typeface that they will use to apply across their products. It was designed with the help of design firm Brody Associates, and also with the help of other “specialists” that brought the font to other languages as well.

According to the company, SamsungOne will not be a single font, but rather it is “a family of scripts covering 26 writing systems, more than 400 languages, and over 25,000 glyphs, creating a truly global typeface.” When designing the font, Samsung adhere to five core typographic principles and characteristics.

This includes the font being “Humanist”, “Distinctive”, “Universal”, “Expert” and also “Legible/Scalable”. If you’d like to learn more about how this font came about, check out the video above for the background story.

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