Blu has made a name for itself in the affordable smartphone market and it’s doing some great things in this segment. The company today launched its new mid-range smartphone that’s priced at a relatively affordable $299 and it features robust specifications. The price appears reasonable when you consider the fact that it’s $299 for an unlocked, off-contract variant of the Blu Pure XR.

Blu released the last handset in the Pure lineup last fall so it has been a while since it launched a handset that was priced to continue this lineup. This mid-range handset packs respectable specifications in a 5.5 inch full aluminum body.

It features a full 1080p HD Super AMOLED display with Gorilla Glass 3 and 3D Touch. Under the hood there’s an octacore MediaTek Helio P10 processor with 4GB RAM, 64GB onboard storage as well as a 16 megapixel rear and 8 megapixel front camera.

Blu Pure XR also features a fingerprint sensor on the front, a USB Type-C port, and a 3,000mAh battery. MicroSD cards are supported and the phone ships with Android 6.0 Marshmallow. Features like DTS sound and MediaTek fast charging are present as well.

The company is selling this handset for $299 in grey and gold colors via Amazon and Best Buy. The handset is only available unlocked and off-contract. It’s compatible with AT&T, T-Mobile, and MetroPCS in the United States.

Filed in Cellphones. Read more about .

  • 1920x1080
  • 401 PPI
16 MP
  • f/ Aperture
3000 mAh
    4GB RAM
    • MT6755 Helio P10
    • MicroSD
    ~$ - Amazon
    147.2 g
    Launched in
    Storage (GB)
    • 64

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