Headphone maker V-Moda, which has remained a family-owned business for more than 12 years, today announced that it has been acquired by Roland. V-Moda founder Val Kolton is retaining a 30 percent stake in the company while Roland – a music electronics company that needs no introduction – is acquiring a 70 percent stake in the company. After the merger of the two companies, Kolton will remain as CEO while both the Roland and V-Moda brands will continue to operate separately.

Even though the Roland brand is quite popular as it has been in the music equipment business for nearly five decades now, V-Moda will not be adding any Roland branding to the packaging of its products.

This deal isn’t about co-branding with a company that’s better known but for V-Moda it’s about finding a partner with which it can work to expand the scale of its products and back them up with superior engineering resources.

“On the collaboration side, we get to collaborate with Roland on more products that are music instrument related and electronic / dance related,” V-Moda founder Val Kolton told The Verge.

The first product to come from the company after its acquisition is a new Bluetooth speaker called V-Moda Remix. Not a lot has been revealed about this product right now but it’s said to be a high-end luxury speaker which costs $300.

Filed in Audio. Read more about . Source: v-moda