The HTC 10 is the company’s flagship smartphone for 2016 but it hasn’t done well for itself in the market even though it was quite a departure from the flagship smartphones that HTC came out with over the past few years. It also got good reviews but that doesn’t necessarily mean that sales will be good as well. Now, it turns out that T-Mobile saw no incentive in selling the HTC 10 so it quietly dropped it merely two months after it was launched on Magenta.
T-Mobile has a habit of dropping smartphones that are not selling well. It did the same with the BlackBerry Priv and has doled out the same treatment to HTC’s flagship smartphone as well.
The HTC 10 was launched on T-Mobile on May 18th and it was quietly dropped by Magenta around the same time last month. It sold the handset for only two months before deciding to pull the plug on it.
Now that doesn’t fare well for HTC’s fortunes when you consider the fact that AT&T – the country’s second largest mobile network – never sold the HTC 10 to begin with. No wonder HTC has discounted the unlocked model and wants people to pick one up directly from it.
You will find no results for the HTC 10 if you search for it on T-Mobile’s website now. The original URL for the phone now redirects to a search for HTC phones, the only one available on Magenta now is the Desire 530.
Those who absolutely want one from T-Mobile might want to check out retail stores that might have a unit or two in stock because it looks like the carrier won’t ask for more supplies from HTC.