Despite the naysayers claiming that Apple made a mistake by keeping to the same design after 3 years, Apple seems to think otherwise. In fact the Cupertino company seems to be downright optimistic about how many iPhones they can sell because according to a report from DigiTimes, Apple is apparently planning to ship as many as 100 million iPhone 7s by the end of 2016.
This is according to DigiTimes’ industry sources who revealed that the company had their suppliers make 100 million worth of iPhone components, suggesting that this is how many units Apple plans to ship. However as we have noted in the past, shipments don’t necessarily translate to sales, but given that iPhone 7 and 7 Plus shipping estimates have already begun to slip hours after pre-orders opened, it looks like the demand is still there.
There have been some studies done to suggest that customers aren’t as excited as before, although we have seen T-Mobile’s CEO John Legere boast that pre-orders of the iPhone are four times more than the iPhone 6, while Sprint themselves are claiming that iPhone 7 pre-orders have seen a 375% increase.
Apple unfortunately will not be sharing the iPhone sales figures for the first weekend, meaning that we’ll probably have to wait until Apple’s next financial report to find out just many iPhone 7 and 7 Plus units the company has managed to sell.