Virtual reality has quickly become popular in over a year so much so that almost every other company that’s in the mobile space is either working on or releasing its own virtual reality headset. Apple hasn’t done that yet and so far there haven’t been any rumors that suggest the company will launch a virtual reality headset for the iPhone like the Gear VR. Apple CEO Tim Cook might have hinted at the technology that the company is really interested in.
In an interview with Good Morning America on ABC, Cook said that he believes augmented reality is going to perform better than virtual reality, however, he was quick to point out that this was his own view on the matter.
“My own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both of us to see,” he said, adding that “maybe it’s something we’re talking about, maybe it’s someone else here that is not here, present, but could be made to appear to be present with us. So there’s a lot of really cool things there.”
This isn’t the first time that Cook has dropped hints about augmented reality and it was already reported by a major publication earlier this year that Apple has a secret team working on augmented reality projects which include a headset as well. Apple was said to have a team working on the same for virtual reality as well.
Microsoft hasn’t jumped on the virtual reality bandwagon so far as well but it has shown off some of the really cool things that it’s doing with augmented reality. Naturally, people would like to see what Apple has got cooking up in Cupertino.